National Jewish Outreach Program

Rabbi Ephraim Buchwald is one of the leaders in the movement of orthodox Jewish outreach in America today.

Ordained at Yeshiva University, where he was a student of Rabbi Dr. Joseph B. Soloveitchik, he served from 1973 for 15 years as the Director of Education at Lincoln Square Synagogue in New York City, which became one of the largest and most successful centers for adult Jewish education programs in America. He also established and coordinated Lincoln Square's outreach program. Since 1975, Buchwald has led the synagogue’s "Beginners Service," a special Shabbat service for people with little or no synagogue experience.

In July 1987, Buchwald founded the National Jewish Outreach Program (NJOP). NJOP sponsors "Shabbat Across America/Canada" and "Read Hebrew America/Canada" campaigns, establishes Beginners Services and the "Turn Friday Night into Shabbat," "Passover Across America" and "Sukkot Across America" programs, as well as free "crash courses" in Hebrew reading, basic Judaism and Jewish history. These programs are now offered at more than 4,860 locations across North America and in 40 countries worldwide (as advertised by NJOP as of 12/13). Through these programs and advertising campaigns, NJOP has successfully reached more than 1,428,600 Jews in North America and engaged them in Jewish life. NJOP also has an exciting presence on the web, offering "Jewish Treats: Juicy Bits of Judaism, Daily" (a daily email) and "Jewish Tweets" on twitter.com (as advertised by NJOP as of 12/13).

Rabbi Buchwald was the founding president and is now the honorary president of the Association of Jewish Outreach Programs (AJOP) (previously known as the Association for Jewish Outreach Professionals), which was established in 1988. Both NJOP and AJOP were initially funded by significant grants from the AVI CHAI Foundation, a Jewish philanthropy established by Sanford Bernstein, a financial investor who had himself become a Baal teshuva (a returnee to traditional Orthodox observance) and sought to further the cause of education and outreach to alienated and assimilated Jews worldwide.

...
Wikipedia