National Geographic Animal Jam
| Animal Jam | |
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Current logo
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| Developer(s) | WildWorks |
| Publisher(s) | WildWorks |
| Engine | Adobe Flash |
| Platform(s) | Microsoft Windows, macOS, Linux, Android, iOS |
| Release | September 9, 2010 |
| Genre(s) | MMO, Fantasy, Educational video game |
National Geographic Animal Jam is a massively multiplayer online virtual world launched in 2010 by WildWorks in partnership with the National Geographic Society. The game, which has experienced 500% year-over-year growth, has more than 70 million registered players, and it is one of the fastest-growing online children's properties worldwide.
The game was developed in 2010 by WildWorks (formerly called Smart Bomb Interactive), and it was launched on September 9, 2010. It is one of the fastest-growing online children's properties worldwide; in May 2011, Animal Jam announced it had surpassed 1 million registered players. By August 2012, the game surpassed 6 million players. In March 2013 the game had surpassed 10 million players. In 2014, it was announced Animal Jam has reached 30 million players worldwide. By 2016, it had reached over 50 million players.
Animal Jam takes place in a fictional area known as Jamaa, containing various biomes and cartoon player-created animals. Players can create an animal with an anonymous 3-part name, such as "Crashing Magicshark", dress it up with virtual clothing, and control it in the gameplay environment. The original six virtual animals that could be created were the panda, rabbit, tiger, wolf, koala, and monkey. Many more animals have been added following the six, letting players have the possibility of seeing one of their favorite animals in the game. Players can also customize their dens with furniture, chat with other players, adopt pets, play mini-games, buy additional furniture, clothing, and dens with gems and diamonds as a method of payment, attend parties, and go on various RPG-style adventures. There is a membership feature available costing real money. Members get access to exclusive dens, pets, animals, and adventures, among other things.
The in-game economy is mainly made up of gems that can be obtained by playing games and participating in other activities such as adventures. There is also a more valuable currency of diamonds which can be obtained through Animal Jam Outfitters purchases, membership purchases, the daily spin, and the member daily spin.
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