The National Football Foundation (NFF) is a non-profit organization founded in 1947 with early leadership from General Douglas MacArthur, longtime Army Black Knights football coach Earl Blaik and journalist Grantland Rice. Its mission is to promote and develop amateur American football on all levels throughout the United States and to cultivate leadership, sportsmanship, enthusiasm for competition, and the drive for academic excellence among America's youth.
In addition to supporting amateur football on the local level, the National Football Foundation also oversees the support, administration, and operation of the College Football Hall of Fame. Among its other programs and initiatives includes the facilitation of the Play It Smart program, which places a trained "academic coach" who turns football teams into learning teams in underserved high schools across the country, and the awarding of the William V. Campbell Trophy presented by HealthSouth Corporation, referred to in many circles as the "Academic Heisman". In spring 2007, the NFF launched the NFF Hampshire Honor Society, a recognition program for players who excel both on the field and in the classroom. Inductees must have been a starter in their final collegiate season and have earned a 3.2 cumulative GPA for their undergraduate degree. The Foundation also tabulated and released the Bowl Championship Series Standings each Fall and hosts an Annual Awards Dinner in December at the Waldorf-Astoria in New York City.
Archie Manning, a former Ole Miss Rebels football All-American and member of the College Football Hall of Fame, serves as the current chairman, and Steven J. Hatchell, the former commissioner of the Big 12 Conference and executive director of the FedEx Orange Bowl, serves as its current president. The foundation has 120 local chapters distributed among 48 states. Since 1956, more than 100,000 volunteers have become members.