National CineMedia
| Public | |
| Traded as | NASDAQ: NCMI |
| Industry | Motion Picture Exhibition |
| Founded | 2002, Centennial, Colorado |
| Headquarters | Centennial, Colorado, United States |
|
Key people
|
Andrew J. England (CEO), Director |
| Website | http://www.ncm.com |
National CineMedia (NCM) is a cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other regional theater circuits.
NCM is listed on the NASDAQ stock exchange as National CineMedia, Inc. (NASDAQ: NCMI).
The company is perhaps best known to the general public for its advertising preshow, FirstLook.
FirstLook is NCM's pre-feature programming. FirstLook consists of pre-show advertising and entertainment, provided by content partners such as ABC Networks, A&E Television Networks, Amazon, Disney, Fandango, Google, Hulu, Microsoft, NBC, Nintendo and Turner Broadcasting System interspersed with advertising. The program is approximately 20 minutes, and is timed to end exactly at the movie's start time, before any trailers. It is delivered via satellite, and several different versions are provided depending on the movie's MPAA rating.
If a 3D movie is showing, a special "FirstLook 3D" is shown after the original version. This consists of 3D advertisements.
If a G or PG movie is showing, a children's version of FirstLook, named "FirstLook Play", is shown in lieu of the original version. This usually is for movies directed at children with those ratings, though some PG movies may still have the regular FirstLook programming.
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Wikipedia