Napolact

Napolact is the main Romanian brand which belongs to the Dutch company FrieslandCampina and it’s one of the biggest producers of dairy products in Romania. They own three productions facilities in Cluj (Baciu), Targu Mures and Țaga. It is claimed the raw material that Napolact uses for its products come from farms spread all over Ardeal, but there have been articles citing Napolact imports lots of its raw material.

In 1905, “Atelierul Vlad” (Vlad's workshop), becomes certified in Cluj-Napoca as a company which produces dairy products, more specifically, butter and cottage cheese. They grew steadily until 1936 when they have expanded their portfolio to yoghurt, fermented and melted cheese. The small dairy factory becomes nationalized in 1948 when the government takes over control of all private industries at the time. Since then it has been known as “The Milk Industrialization Enterprise Cluj” until 1990 when they become to be simply known as “Napolact”. Shortly after, in 1994, Napolact receives numerous prizes and distinctions from the Romanian government for its high quality products. With an average production capacity of, Napolact became leader of the Romanian dairy market by 1998. Their success comes from the strong relationship they have developed and maintained with their milk producers through considerable investments in their farms each year. Following a simple rule they have strengthened the relationship: each farmer which had at least seven, but no more than ten cows would receive a sum of money which they had to pay back without interest with the purpose of acquiring seven more cows. In 2004, the majority of their shares have been bought by the Friesland company.

Currently the production is done at the Baciu dairy factory, Targu Mures dairy factory and. The distribution consists of two warehouses in Cluj-Napoca and Bucharest from which stores situated all over Romania are supplied. For all of the Napolact products, the FrieslandCampina company uses raw milk exclusively obtained from farmers in Ardeal all year long.

Starting all the way back in 1990, the company has been through many modernization processes. The most important ones have been implemented after 2004 when Napolact has been taken over by Friesland and the introduction of European factory standards. Thus, the factories in Baciu and Targu Mures have received major improvements to both their quality level and production capacity. In 2014, Napolact opens their first store with a coffee shop in Cluj-Napoca.

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Wikipedia