Naked Juice
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| Product type | Drinks |
|---|---|
| Owner | PepsiCo |
| Country | United States |
| Introduced | 1983 |
| Markets | United States |
| Website | nakedjuice.com |
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California. Naked Juice Co. of Glendora, Inc. operates as a subsidiary of PepsiCo, Inc. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.
As of 2011, the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like coconut water. The drinks are promoted as containing high concentrations of antioxidants.
The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden. The name came from the pair's affinity for nude sunbathing. Rosenberg began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica. The packaging design changed with a re-branding across the Naked Juice line in 2005, which was credited in part for helping Naked Juice pass the former industry leader in terms of annual retail sales, Odwalla. As demand for its products increased, so did the complexity of distribution. Due to the composition of its juices - namely the purposeful lack of preservatives - Naked Juice beverages are highly perishable, must be kept below 38 °F, and have a shorter shelf life than some competing products. In order to alleviate potential supply limitations in early 2006, the company opened two new direct delivery centers in Sacramento, California and Seattle, Washington.
In November 2006, PepsiCo announced plans to acquire Naked Juice from its prior owners, North Castle Partners, for an undisclosed sum. The acquisition, which was completed in 2007, was recognized as marking PepsiCo's more recent shift towards ownership of food and beverage brands with a health and wellness aspect. At this time, Naked Juice had recorded annual sales of $150 million within the U.S. According to financial industry analysts, this acquisition was initiated in part to compete with The Coca-Cola Company's 2001 purchase of Naked Juice rival Odwalla.
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