My Scene

My Scene

My Scene dolls Chelsea and Kennedy from the Foto Fabulous collection
Type	Fashion doll, Web series, DVD movie
Company	Mattel
Country	United States
Availability	2002–present

My Scene was an American series of fashion dolls created by Mattel in 2002. Mattel's Barbie character is one of the dolls in the My Scene line, and the My Scene dolls have slim bodies similar to earlier Barbie dolls, but with larger heads.The New York Times described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment. The series originally consisted of three female characters, but was expanded to eventually include ten different dolls.

The My Scene series of dolls was first introduced in the fall season of 2002, before the Diva Starz, to compete with the Bratz dolls. It originally included three dolls: Barbie, Madison, and Chelsea, with different ethnicities and personalities, and 2 extra fashions for each character. The characters (except Barbie) were named after different locations in New York City. More dolls were eventually added to the series, starting with in 2003 with Nolee, and three male characters, Bryant, River, and Hudson. Delancey and Ellis premiered in the "Hanging Out" line, which debuted in late 2003. Kenzie debuted in the "Getting Ready Line" of 2004 and Nia debuted in 2008. There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan). Each of the My Scene girls (and three of the boys) own pets.

Female dolls have the non-twisting belly-button body mold and share an all-new face mold that sports a small nose, wide cheekbones, and large, pouty lips. In some lines (beginning with "Night on the Town") dolls have rooted eyelashes and glittery eyes. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and are able to wear regular Barbie shoes. Male dolls also share exclusive face molds, with body molds from previous male dolls. In 2004, new smiling face molds were produced for both male and female characters. These were only present for a short while on the female dolls, but male dolls were made with these molds until early 2005. Beginning with the "Club Birthday" line, their face molds were again changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls. Beginning with the "Swappin' Styles" line of 2006, two new face molds have been produced for female dolls—one features a half-open smiling mouth, and another features a new, closed smirking mouth. This line also sees the return of the "Getting Ready" smiling face mold. In 2007, a somewhat controversial doll line was launched called, "Growing Up Glam", and by turning a key in the back of the doll, you can make her begin to grow taller and begin to grow breasts, similar to the infamous "Growing Up Skipper" Barbie doll.