My Pillow
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| Industry | Pillows |
|---|---|
| Founded | 2004 |
| Founder | Michael J Lindell |
| Headquarters | Chaska, MN, U.S. |
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Number of employees
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1,500 |
| Website | www |
My Pillow, Inc., is a pillow manufacturing company based in Chaska, Minnesota. The company was founded in 2004 by Michael J Lindell, who invented and patented MyPillow, an open-cell, poly-foam pillow design. Most of the company's sales have been attributed to its 30-minute TV infomercial starring Lindell.
My Pillow was founded by Minnesota native Michael J. Lindell. For years he researched pillows and sleep disorders and experimented with fillers and fabrics before creating and patenting MyPillow, an open-cell, poly-foam pillow design. To help fund the development of the pillow, Lindell sold four bars he owned in Carver County, Minnesota, and mortgaged his house. At first, Lindell hand-sewed the pillows himself and handled all the sales and distribution with help from his family.
The first MyPillow was sold in 2005 at a kiosk in Eden Prairie Center, a mall in Eden Prairie, Minnesota. For the next six years, the company struggled, selling at mall kiosks, state fairs, and trade shows.
The company's success took off after launching an infomercial in October 2011. The thirty-minute show was shot in one day in front of a live studio audience and cost $500,000 to produce and launch. As of September 2013, the infomercial was still running an average of 200 times per day on local and national networks. Since it first aired, My Pillow has sold more than 10 million pillows and grew from 50 employees to over 600.
In July 2015, Lindell and My Pillow sponsored an attempt to set a new Guinness World Record for the world's largest pillow fight at a St. Paul Saints baseball game. The fight featured 6,261 participants, beating a previous record of 4,201.
My Pillow’s headquarters, call center and customer service center are located in Chaska, Minnesota. The company’s 70,000 square foot manufacturing plant in Shakopee produces approximately 25,000 pillows per day. All products are American made.
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