My New BFF

Paris Hilton's My New BFF, also known simply as My New BFF and other alternate titles, is a competitive reality television show in which Paris Hilton searches for her new BFF ("best friends forever"). Following the success of the original American version, its second season and two international spin-offs followed. All versions were produced by Ish Entertainment (a subsidiary of Lionsgate Television) and in association with the original network on which they aired.

The first season premiered on MTV in the United States on September 30, 2008. Sixteen women and two men competed in challenges in an attempt to become her new best friend. Four of the female contestants were eliminated, almost straight away, in the first episode and hence did not feature in promotional material (photo shoots, TV spots or even the opening credits) for the show at all.

Guest stars included Benji Madden, Kyle Richards, Richie Rich, Traver Rains, Kathy Hilton, Fergie, Simple Plan, Chris Applebaum, Perez Hilton, Dirt Nasty, Allison Melnick, Ryan Seacrest, Nicky Hilton, Keyshia Cole, Hanna Beth Merjos and Nick Swardson.

Though Hilton was forbidden from revealing the winner before the show had fully aired, she had on two separate occasions accidentally referred to the winner as "she" - first on the September 25, 2008 airing of the Late Show with David Letterman, and again on the October 7, 2008 airing of The Ellen DeGeneres Show.

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