My Little Pony (2010 toyline)
| My Little Pony | |
|---|---|
 |
|
| Original work | Toys |
| Owner | Hasbro |
| Print publications | |
| Comics |
|
| Films and television | |
| Film(s) | My Little Pony: The Movie |
| Animated series | My Little Pony: Friendship Is Magic |
| Games | |
| Video game(s) | My Little Pony: Friendship Is Magic by Gameloft |
| Miscellaneous | |
| Toys | My Little Pony |
| Spin-off franchise | My Little Pony: Equestria Girls |
| Official website | |
| http://mylittlepony.hasbro.com/ | |
| Other names | My Little Pony: Friendship Is Magic (some of later releases) |
|---|---|
| Company | Hasbro |
| Country | United States |
| Availability | 2010–present |
| Official website | |
In 2010, American toy company Hasbro relaunched its My Little Pony toyline and media franchise originally created in the 1980s, with the animated television series My Little Pony: Friendship Is Magic as a flagship media. This generation is not given any name by Hasbro, but some of later releases of toys are labeled with the subtitle "Friendship Is Magic". It is unofficially referred to the "Fourth Generation", "Generation Four" or "G4" by collectors. It takes place in the fictional location named Equestria, a society inhabited by three kinds of ponies (earth ponies, unicorns and pegasi) and other species, with winged unicorns – named "alicorns" in later releases despite the word's origin – having royal status.
With the success of the Friendship Is Magic television series, it also generated a dedicated fandom. The line grossed over US$650 million in retail sales in 2013, and $1 billion annually in retail sales in 2014 and 2015. This particular era has an anthropomorphic spin-off, subtitled Equestria Girls.
The toyline often features nine characters — Twilight Sparkle, Rainbow Dash, Fluttershy, Pinkie Pie, Applejack, Rarity, Spike the Dragon, Princess Celestia, and Princess Luna — who are also the major protagonists in the Friendship Is Magic television series and other related media.
Beginning in 2013, the toys of Twilight Sparkle (originally a unicorn) were modified to have a pair of wings, a move that sparked criticism. Other official media followed the suit to reflect that, with Friendship Is Magic television series having a dedicated episode as a finale of season 3, and IDW's Friendship Is Magic comics reflecting the change since Issue #13 (November 2013).
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