My Coke Rewards
My Coke Rewards official logo
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Type of site
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Customer loyalty |
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| Available in | 1 language |
| Created by | The Coca-Cola Company |
| Website | www |
| Commercial | Yes |
| Registration | Optional |
| Launched | 20 February 2006 |
| Current status | Active |
My Coke Rewards is a soon-to-be defunct customer loyalty marketing program for The Coca-Cola Company. Customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered "on the go" by texting them from a cell phone. These codes are converted into virtual "points" which can in turn be redeemed by members for various prizes or sweepstakes entries. The number of points from each product depends on the brand as well as the item itself.
The program was launched in late February 2006, and will end in late June 2017. By November 2006, over a million prizes had been redeemed. The program has since been extended annually since its inception, but will terminate on 30 June 2017. Any points left over from one year by one member carries over into the next, provided the member has accrued/debited points within a 90-day/3-month period. From late March to late June 2017 members must empty out all the points accrued over the years or it will be donated to charity. In September 2013, the My Coke Rewards Beta was launched. The new system which ran on the same website, but with /beta after the .com on the address, uses social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account. The levels were bronze, silver, and gold, which replaced the test phase levels of Red, Gold, and Twilight, and points or status is rewarded when a user levels up. The "status" points were discontinued in mid-June 2016. The program announced it will end on June 30th, 2017, to be replaced with a new, more modern and seamless experience on Coke.com/offers.
The program has always featured limits on the number of codes and points that could be redeemed at one time. Before 17 February 2009, members were limited to entering 10 codes per day, regardless of the number of points that this represented. Members who entered 10 codes from 32-can packages could, under this system, earn a total of 250 points per day, or 1,750 per week. This represented the maximum rate at which points could be accrued without the use of bonus points and similar promotions.
In February 2009, this system was changed. Up until 21 January 2015, members had been limited to entering 100 points per week (thru 22 March 2017, 75), regardless of the number of codes redeemed per day (before that, the limit was 120 to 12 January 2014). Bonus points and promotional offers such as “Double Points Days” are still not subject to this weekly limit. My Coke Rewards now has a meter that tells the member how many points they earned during the current week, and whether they have reached the 75 point-per-week limit. Attempts to enter codes that exceed the limit (for example, entering any code which will exceed 75 points) do not cause overflow; the participant is told to “hold on to that code”. (Any bonus points are limited to 2,000 points per week. The limit a member can bank is 10,000 points total weekly.)
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