MyPhone
 |
|
| Product type | Mobile phone |
|---|---|
| Owner | Solid Digital Group |
| Country | Philippines |
| Introduced | 2007 |
| Markets | Philippines, Hong Kong |
| Registered as a trademark in | Philippines (June 2007) |
| Tagline |
"be inspired" |
| Website | www |
"be inspired"
"Tatak Pinoy, Tatak Matibay"
(lit. Mark of a Pinoy, Mark of Toughness)
"Wala Ka Sa Phone Ko"
(lit. You have no match against my Phone)
"The Multimedia Company"
MyPhone (stylized as my|phone) is a Philippine mobile phone brand and multimedia company by MySolid Technologies & Devices Corp. of Solid Group Incorporated.
Solid Group Inc., incorporated as United Paracale Mining Co. on October 9, 1933 and renamed to its current name in June 1996, is the company behind the MyPhone brand. The group owns the brand through MySolid Technologies and Devices Corporation.
In 2010, the father of Solid Group's CEO, David Lim owned a mobile phone manufacturer which makes phones branded as "Amoy Solid". His father tasked his younger brother Jason to help sell the product due to being good in working with electronic gadgets in the Lim family. According to David, the Amoy Solid won't make much sales in the Philippines and remarked that “Just from the way it (the brand) sounds, nobody wanted it,”, He however took note of the phones' dual SIM feature and suggested to rename the brand. Amoy Solid is rebranded as My|Phone.
Solid Group applied for the registration of the MyPhone brand with the Intellectual Property Office (IPO) on June 25, 2007. The brand was first introduced to the market by Solid Group in September 2007. MyPhone became the first mobile phone brand in the country to have a dual active SIM feature. The MyPhone brand grew into one of the primary part of Solid Group, accounting about half of the company's revenue as of 2011.
On May 18, 2016, the company unveiled its line of ISDB-T-capable smartphones and tablets, thus becoming the third local smart device vendor to offer the feature.
On November 7, 2016, MyPhone expanded into mobile app development and digital content, touting itself as "The Multimedia Company". MyPhone has also announced the AGILA lock screen app to be bundled with select smartphone models, allowing local businesses to display advertising on phones similar to Amazon's practice of "special offer" ads embedded on discounted devices.
The mobile phones also includes pre-installed applications and features designed by Filipino software developers. MyPhone mobile phones are reportedly manufactured in China in 2011. The most popular application pre-installed in MyPhone mobile phones as of the same year is the Catholic prayer app.
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Wikipedia