MyLife
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| Information broker | |
| Founded | 2002 (as Reunion.com) |
| Headquarters | Los Angeles, California, U.S. |
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Key people
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Jeff Tinsley (CEO) |
| Owner | Privately held |
| Website | www.MyLife.com |
MyLife (or MyLife.com) is an American Internet company founded by Jeffrey Tinsley in 2002. It provides services allowing people to find contact information for others, check their public backgrounds and reputation scores and improve their own. It previously conducted business under the names Reunion.com and Wink.com, providing people search services to find old friends and classmates under Reunion.com.
In 2007, according to a company press release, MyLife.com received $25 Million in venture funding from Oak Investment Partners. The company changed its name from Reunion.com to MyLife.com after merging with the search engine company, Wink, in the fall of 2008. According to CEO Jeffrey Tinsely, the company's 2008 revenue was estimated at 52 million dollars with 90% of the firm's revenue coming from paid subscriptions. As of 2009, the company had acquired several smaller companies including: Planet Alumni, GoodContacts, HighSchoolAlumni, MyAddressBook.com. That year, Ancestry.com reported it had begun a data sharing partnership with MyLife.
The company offers services that allow people to see and control public information and reviews about them. The company also allows people to search for friends, family members and business associates or anyone, read their public pages and review them. Mylife.com includes public profiles of non-members which are created using collected public data and information.
In August 2007, the company described its website as the 6th most popular social networking site with 28 million users while a 2008 article in the LA Times criticized the company's "aggressive marketing approach." In February 2009 ComScore reported the company's website as having 18.2 million unique visitors that month and Tech Crunch characterized it as the 4th largest social networking website for January 2009.
A class-action lawsuit was filed against the company in Oakland, California in February 2011. The suit accused the company of "false solicitation" by offering monthly membership and then charging member's credit cards at the annual rate. The Washington State Attorney General's Office began an investigation in 2011 stemming from concerns that the company's TV advertisements may have violated the state's Consumer Protection Act, which prohibits unfair and deceptive practices. According to State officials the company resolved the issue by making an "assurance of discontinuance" and paid $28,000 in attorneys' costs and fees.
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