Music Saves Lives is a not for profit 501(c)3 organization and is listed in the IRS publication 78. Established in January 2006 by founder Russel Hornbeek in Seal Beach, California. Music Saves Lives has educated students and encouraged over 250,000 summer blood donations from youth under the age of 25. This organization has been honored by the American Red Cross Blood Services 6 years in a row for organizing the largest national collection of blood from youth ages 16–25 during the summer months of June, July and August.
Music Saves Lives has attributed its record setting blood donor recruitment to reaching students in "lifestyle" music partnering. Each summer Music Saves Lives partners with the largest summer concert tour that has 17 years experience, the Vans Warped Tour. Young blood donors receive a music related incentive, such as a meet and greet with a notable band, music downloads, and backstage VIP passes distributed by the blood centers.
Since 2007 the Gibson Guitar Corporation has teamed up with Music Saves Lives and donated several guitars to be designed by various artists (Mike Oncley, Ryan Seaman, Cory Burke, Josh Kenyon, Colby Nichols, Andrew Holder, Sara Antoinette Martin, signed by bands (Bad Religion, Pennywise, Coheed and Cambria, Reel Big Fish, NOFX, Bouncing Souls, Thrice, Katy Perry, Meg and Dia, Jacks Mannequin) and then auctioned off to support the non-profit.