The Paley Center for Media, formerly the Museum of Television & Radio (MT&R) and the Museum of Broadcasting, founded in 1975 by William S. Paley, is an American cultural institution in New York and Los Angeles dedicated to the discussion of the cultural, creative and social significance of television, radio and emerging platforms for the professional community and media-interested public.
It was renamed The Paley Center for Media on June 5, 2007, to encompass emerging broadcasting technologies such as the Internet, mobile video and podcasting, as well as to expand its role as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape.
With an ever-growing collection of content broadcast on radio and television, the Paley Center has two branches; in New York City and Los Angeles. The New York City branch is in the heart of Midtown Manhattan at 25 West 52nd Street between 5th and 6th Avenues. The Los Angeles branch is located at 465 N Beverly Drive in Beverly Hills, near Rodeo Drive.
The original Museum of Broadcasting, founded in 1975 by William S. Paley, opened in Manhattan on November 9, 1976, occupying two floors in an office building at 1 East 53rd Street, near the corner of 53rd Street and Fifth Avenue. This was adjacent to the Doubleday Book Store on Fifth Avenue.
The Museum of Broadcasting's name was changed to The Museum of Television & Radio with the September 12, 1991 move into the William S. Paley Building. Designed by Philip Johnson and located at 25 West 52nd Street (adjacent to the famed 21 Club at 21 West 52nd Street), the 16-story building was itself renamed The Paley Center for Media in 2007. It has two front entrances: the one on the left is for office staff, and the main entrance on the right for the general public. The Alexander Mackendrick film Sweet Smell of Success (1957) has an exterior location scene with different angles revealing how the neighborhood looked in the years before the building was constructed.