Munsingwear

Munsingwear was a Minnesota-based brand of underwear from which Original Penguin developed. The company was established as Northwestern Knitting Company. It also was known as PremiumWear.

The company was started by George D. Munsing, who came to Minnesota from New York in 1886 to set up a textile factory, along with Frank H. Page and Edward O. Tuttle from the Massachusetts Institute of Technology. Munsing had been superintendent of the Rochester Knitting Works and had experimented with knit fabrics and ribbing, developing a process to plate silk on wool, thus making woolen long underwear, essential in cold climates, "itchless": much more comfortable. Munsing came to Minnesota to set up his factory, which manufactured products for both men and women, because it was in the coldest region of the U.S., and the market for warm underwear would presumably be best there. Munsing also thought that the many Scandinavian immigrants in Minnesota would make it a suitable location; mention of underwear was taboo in American society at the time. Patent attorney Amasa C. Paul served as Northwestern Knitting Company's president when it was incorporated in February 15, 1887 and Munsing was vice-president. The Northwestern Knitting Company's ad for its products in the September, 1897 issue of Ladies' Home Journal was the first to display underwear on a live model.

Munsing was a technologist and the company received several patents, including those for a crocheting machine in 1891 and a union suit in the early 1890s. The union suit was the company's flagship product until the 1920s, when central heating made it less useful. It continued until 1969. The cream-colored garment became iconic and was featured in the company's advertising with children and adults outfitted in them; underwear ads had never used live models before. In 1894 Munsing left the company.

In 1923 the company went public and changed its name to Munsingwear, Inc. At the time it was the largest manufacturer of underwear in the world. Its slogan was "Don't say underwear, say Munsingwear". At its peak it was producing 30,000 garments per day. Its knitting mill was the largest west of the Alleghany Mountains. The company expanded into women's underwear in the 1920s, and starting in 1931 offered Foundettes, which used an elasticized yarn to produce a combination foundation garment that combined a brassiere and a girdle.

Munsingwear was the largest employer of females in the state of Minnesota; at one point 85% of its 3,000 employees were ladies. By the 1920s, in part trying to avoid unionization, Munsingwear offered many benefits, some quite progressive for the time. It had a health clinic staffed by a full-time nurse, with regular visits from general practitioners, otolaryngologists (because of air quality problems), dental assistants, and dentists. All of this care was free. Mungsingwear also offered access to health insurance, a branch of the Minneapolis Public Library which circulated 7,500 books a year, a large, fully staffed kitchen which provided lunches to the entire work force (in shifts), an orchestra which performed during Thursday lunch breaks, an on-site gymnasium, sports teams, and other benefits.

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