Mumm

G. H. Mumm & Cie, situated in Reims in northern France, is one of the largest Champagne producers and it is currently ranked 4th globally based on volume of bottles sold in 2015.

It was founded by three brothers, Jacobus, Gottlieb and Phillip Mumm, German winemakers from the Rhine valley and G. Heuser and Friedrich Giesler on March 1, 1827 as P. A. Mumm Giesler et C°. P.A. stood for the initials of Mumm senior (Peter Arnold Mumm), a successful wine merchant from Solingen. Mumm's label is famous for its red ribbon (Cordon Rouge), patterned after and resembling the French Grand Cordon of the Légion d'Honneur.

The French confiscated all of the Mumm's property, although they had lived in Champagne for almost a century before World War I, because they had never become French citizens.

The company is owned by Pernod Ricard.

G.H. Mumm was the official sponsor of F1 racing from 2000 until 2015 and provided the champagne bottles for the podium celebrations after each race. Now, they are the official sponsor of Formula E. G.H. Mumm Cordon Rouge is also the official champagne of Kentucky Derby and Australia's Melbourne Cup, two major horse races. In October 2016, it was announced that G.H. Mumm would replace J&B after 39 years as the headline sponsor of South Africa's major horse race event, The Sun Met.

In November 2016, G.H. Mumm announced the appointment of nine-time Olympic gold medallist sprinter Usain Bolt as its "CEO" (Chief Entertainment Officer) to feature in a multi-million promotional campaign yet to be unveiled.

G.H. Mumm also played a central role in Thomas Coville's celebration after achieving his new world record of 49 days and 3 hours for yacht solo-navigation around the world on Christmas Day 2016.

Mumm Napa is one of California's méthode traditionnelle sparkling wine producers, a joint venture between the G.H. Mumm & Cie and Joseph E Seagram & Sons. The location at Napa Valley was founded by Guy Deveaux, who determined Napa's long hot days and cold nights to be ideal for producing the right amount of acidity and ripeness.

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