Multiply (website)
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Type of site
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e-commerce |
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| Available in | English, Indonesian, Japanese, Thai, Spanish, Portuguese |
| Owner | Stefan Magdalinski |
| Website | http://multiply.com/ |
| Commercial | Yes |
| Registration | Free |
| Launched | December, 2003 |
| Current status | Defunct |
Multiply was a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their "real-world" network. The website was launched in March 2004 and was privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. Multiply had over 11 million registered users. The company was headquartered in Boca Raton, Florida but moved to Jakarta, Indonesia early in 2012 and recently announced intentions to switch to e-commerce, dropping the social networking aspect entirely. Quantcast estimates Multiply had 2.47 million monthly U.S. unique visitors at their peak on July 30, 2012.
On Multiply, a user's network was made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Additionally, users were encouraged to specify the nature of their relationship with one another, making it possible to share content with their entire network of closely related people, or subsets thereof including friends, family, professional contacts, and so on.
May 31, 2013 officially marked the closing of their operations and was later dissolved due to financial difficulties whilst expressing the hope that the website might reorganize, retain Jakarta, Indonesia as headquarters, and reopen as a social networking service in the future. When business stabilized, the management began to re-open the company and recovering hosted blogs, videos, photos and messaging.
Multiply tried to be the one-stop shop for a user's Web 2.0 experience. Its bid is enhanced by the capabilities with which it empowers its users. There was a blog module, of course, but beyond that, users could upload videos, and host them on their pages rather than on third-party pages. Videos could also be added from major sites, notably YouTube. The user could also upload unlimited photos into their albums, hosted in the photo module. There were also modules for music, reviews, links, recipes, and a personal marketplace.
A blog traditionally followed a linear format (each entry rests above the other in chronological order regardless of the type of content that is included in the post). Though it is possible to have a traditional style blog on Multiply, content could also be organized according to the type of post (text, video, photo, etc.) or by topic (using tagged content boxes). By organizing posts based on topic or type of media, a user can essentially create a personal web page.
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