Mrs. Fields
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|
| Private | |
| Founded | Palo Alto, California (August 16, 1977) |
| Founder | Debbi Fields |
| Headquarters | Broomfield, Colorado, United States |
|
Number of locations
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300 locations in the United States and 100 locations in 33 countries (2015) |
|
Key people
|
Dustin Lyman, CEO |
| Products | Baked goods |
| Owner | Famous Brands International |
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Number of employees
|
4,000 |
| Subsidiaries |
TCBY Pretzelmaker |
| Website | MrsFields |
Mrs. Fields Famous Brands is a franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees’ retail stores, it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt with live active cultures in the country. In addition, it operates a gifts and branded retail business, entering into many licensing arrangements. Its franchise systems includes over 300 franchised and licensed locations throughout the United States and in 22 other countries. It also offers retail grocery products and a gifting catalog under the name of Mrs. Fields Gifts. It is headquartered in Broomfield, Colorado.
Mrs. Fields Cookies was founded by Debbi Fields in the late 1970s. She and her husband Randy opened their first of many stores in 1977 in Palo Alto, California, selling homemade-style cookies which quickly grew in popularity. In 1982, they moved their headquarters to Park City, Utah. In the early 1990s, the company was sold to an investment firm.
During the 1990s, the company acquired several other brands including Original Cookie Company, Great American Cookies, Pretzel Time, Pretzelmaker, Hot Sam Pretzel Bakery, and TCBY.
In 2007, Mrs. Fields celebrated its 30th anniversary with a national search for a new cookie. Chandler, Arizona resident Carrie Lawrence's recipe for "Oatmeal Peanut Butter Scotchies" was chosen over 700 other recipe entries as Mrs. Fields' 30th Anniversary Cookie in August 2007.
In May 2012, Mrs. Fields announced it was moving its headquarters to the Denver area in Colorado. According to then CEO Tim Casey, the move was because "Many casual/quick service franchise companies were launched from and are based in Denver, making it an ideal environment..."
The company acquired long-standing licensee Maxfield Candy and high quality nut, dried fruit, and popcorn brand Nutty Guys in Salt Lake City, Utah on December 24, 2014.
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Wikipedia