Mrs. America Pageant is a beauty competition that was established to honor married women throughout the United States of America. Each of the contestants representing the 50 states and the District of Columbia range in age from their 20s to 50s and earns the right to participate in the national event by winning her state competition. These state events are under the direction of Mrs. America state directors. The winner goes on to compete in the Mrs. World pageant.
Mrs. America, Inc., celebrated its 40th anniversary in 2016. The pageant has been televised on networks including PAX and WE (Women's Entertainment); in May 2011, it was carried by the My Family TV network.
On August 29, 2014, the pageant was held in Loews Ventana Canyon Resort in Tucson, Arizona. The pageant moved to it's original pageant home, Las Vegas - Westgate Hotel Hotel and Casino.
During the 2014 pageant, Mrs. America, Inc., announced that it would be participating in a joint Russian-American contest to be held in Sevastopol, Crimea. This has caused some controversy, since Crimea is recognized by most countries in the world as Ukrainian territory that has been annexed by Russia. The 2015 joint pageant was supposed to mark the 25th anniversary of a joint U.S.-Soviet Mrs. America contest held in Moscow in 1989 to foster good will between the two countries; however, organizers announced that due to the devaluation of the ruble against the American dollar, the pageant would have to find a new site.
The current titleholder is Mrs. Natalie Luttmer of Washington.
2004: Traci Clemens, Mrs. Rhode Island, competed while six months pregnant with twins. She was the first visibly pregnant woman to compete in the nationally televised event.
Titleholders are designated by year of reign; tournaments are held the preceding fall.
Some contestants in the Mrs. America pageant have previously held state pageant titles in the Miss USA, Miss America, Mrs. United States, and Miss Teen USA pageants. They include:
Prior to the current Mrs. America pageant, there was an earlier pageant of the same name. The pageant was created by public relations executive Bert Nevins in 1936 as a promotion for his client, Palisades Amusement Park in New Jersey. When Nevins sold the pageant in 1963, it was the only nationally-televised beauty pageant for married women.