Mr. Six | |
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First appearance | 2004 Six Flags advertisements |
Created by | Doner Advertising |
Portrayed by | Danny Teeson |
Information | |
Gender | Male |
Mr. Six is an advertising character, first featured in a 2004–05 advertising campaign by the theme park chain Six Flags. Appearing as an elderly man wearing a tuxedo and thick-framed glasses, he is usually shown stepping off a bus and then revealing himself to be not decrepit when he invites stressed and overworked people to Six Flags by performing a frenetic dance to an instrumental version of the Vengaboys song "We Like to Party".
According to USA Today, Mr. Six is the creation of Doner Advertising of Southfield, Michigan. The success of the ad became such that Six Flags toured the vintage bus featured in the ad to all of its 31 parks and sold T-shirts based on the Mr. Six advertisement. Mr. Six also appeared on the nationally broadcast U.S. TV morning show Good Morning America.
The first airing introduced Mr. Six as an apparently elderly, slow-moving man dressed in his trademark tuxedo and large glasses, pulling up in front of a house in a retro-style bus. The occupants of the house are sitting around the front yard apparently very bored. Mr. Six slowly shuffles off the bus, then suddenly comes to life and performs a high-energy dance routine as "We Like to Party" begins playing, and invites the bored family to Six Flags. The dance he performs borrows moves from the Melbourne Shuffle, Jumpstyle, and Techtonik. Subsequent ads showed different variations of Mr. Six dancing and inviting people to Six Flags. The role was, initially, non-speaking.
On July 9, 2004, Six Flags Great America held a contest to find the best person who could impersonate the new "Ambassador of Fun" Mr. Six and dance like him. The reward would be $2,500 cash and other small prizes. About 200 people, who wore tuxedos and red bow ties, went out onto the stage and danced. The winner of the contest was 13-year-old Jordan Pope. Jim Crowley, Six Flags Great America marketing director, said, "Jordan truly embodies the spirit of Six Flags!...He had Mr. Six's unique dance moves down to a science, the crowd went wild when he took the stage!"