Mr. Food

Art Ginsburg (July 29, 1931 – November 21, 2012), commonly known as Mr. Food, was an American television chef and best selling author of cookbooks. He was known for ending each of his TV segments with the catch phrase "Ooh! It's so good!" The signature phrase, as spoken by Mr. Food, is registered as a sound trademark with the U.S. Patent and Trademark Office. Ginsburg was a pioneer of "quick & easy cooking" who, for over 30 years, paved the way for other TV food personalities to follow. With his enthusiastic style, Mr. Food specialized in practical food preparation techniques, using readily available ingredients. He extolled an "anybody can do it" philosophy of cooking.

Ginsburg was originally a butcher and ran his own catering business prior to his work in television. In 1975, Ginsburg turned his flair for acting into a local television food program at WRGB in Schenectady, New York. It is believed that he filmed 1 or 2 episodes at a KWWL affiliate in Waterloo, Iowa. By 1980, his 90-second Mr. Food segments were being syndicated to nine U.S. television markets. At its peak in 2007, the program appeared on 168 television stations.

In addition to his television career, Ginsburg became a prolific writer, with 52 cookbooks published and sales of over 8 million copies. Three of Ginsburg's cookbooks were devoted to recipes for people with diabetes and published by the American Diabetes Association; one of these has also been published in Spanish. For his other cookbooks, he teamed with such notable publishers as William Morrow and Company, HarperCollins, Chicken Soup for the Soul Enterprises, and Oxmoor House, a division of Southern Progress Corporation and Time Warner.

Besides his passion for food, Ginsburg had a passion for helping others. He was a co-host of the annual Variety Kids Telethon at WKBW-TV (a Mr. Food affiliate) in Buffalo, New York, to raise funds for Children's Hospital. As he aged, Ginsburg stepped away from most of the daily operations of his company, Ginsburg Enterprises Incorporated. In addition to the Mr. Food segments, the company produced other segments called "Mr. Food's Test Kitchen" (in which he did not appear). It also produced his line of cookware.