Movies Anywhere
Your Movies, Together at last.
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| Product type | Digital rights locker service |
|---|---|
| Owner |
Walt Disney Studios Home Entertainment (The Walt Disney Company) |
| Introduced | February 2014 (Disney Movies Anywhere) October 12, 2017 (Movies Anywhere) |
| Related brands | Disney Movie Rewards |
| Markets | United States (Web, iOS, tvOS, Android, Android TV, Kindle, Fire TV, Xbox, Roku) |
| Tagline | Your Movies, Together at Last. |
| Website | www |
Movies Anywhere is a United States-only cloud-based digital locker and over-the-top streaming platform operated by The Walt Disney Company. The service allows users to stream and download purchased films, including digital copies redeemed from codes found in home media releases as well as digital purchases from participating services. The platform provides content from Walt Disney Studios, Universal Pictures, Twentieth Century Fox, Warner Bros. and Sony Pictures. The system utilizes an internal platform known as KeyChest, which synchronizes content licenses from digital distribution platforms linked to a central user account.
Movies Anywhere was first launched in February 2014 as Disney Movies Anywhere (DMA) with content from Disney/Pixar/Marvel/Star Wars on iOS with iTunes Store integration; the service has since been extended to other platforms and storefronts, including Amazon Video, Google Play, and Vudu. On October 12, 2017, DMA was relaunched as Movies Anywhere, with other studios joining Disney in offering their film titles through the platform.
Movies Anywhere is a competitor to the UltraViolet platform that was deployed by other major film studios; Disney declined to back the platform, in favor of promoting KeyChest as an alternative.
In 2009, Disney unveiled a rights synchronization platform known as KeyChest, which would allow content purchases via digital distribution platforms to be queried and used to build a centralized library. The company explained that this system would allow "persistent" access to purchased content across multiple digital platforms, including television set-top boxes and mobiles..The platform was viewed as being a competitor to UltraViolet, a competing concept developed by DECE, a consortium containing all other major U.S. film studios but Disney.
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Wikipedia