Movie palaces

A movie palace (or picture palace in the United Kingdom) is any of the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opened every year between 1925 and 1930. With the advent of television, movie attendance dropped and many movie palaces were razed or converted into multiple screen venues or performing arts centers.

There are three architectural design types of movie palaces. First, the classical style movie palace, with its opulent, luxurious architecture; second, the atmospheric theatre which has an auditorium ceiling that resembles an open sky as a defining feature; and finally, the Art Deco theaters that became popular in the 1930s.

Paid exhibition of motion pictures began on April 14, 1894, at Andrew M. Holland's phonograph store, located at 1155 Broadway in New York City, with the Kinetoscope. Dropping a nickel in a machine allowed a viewer to see a short motion picture, devoid of plot. The machines were installed in Kinetoscope parlors, hotels, department stores, bars and drugstores in large American cities. The machines were popular from 1894 to 1896, but by the turn of the century had almost disappeared as Americans rejected the solitary viewing experience and boring entertainment.

Around 1900, motion pictures became a small part of vaudeville theatres. The competitive vaudeville theatre market caused owners to constantly look for new entertainment, and the motion picture helped create demand, although the new form of entertainment was not the main draw for patrons. It was often used as a "chaser"—shown as the end of the performance to chase the audience from the theatre. These theatres were designed much like legitimate theatres. The Beaux-Arts architecture of these theatres was formal and ornate. They were not designed for motion pictures, but rather live stage performances.

In 1902, the storefront theatre was born at Thomas Lincoln Tally's Electric Theatre in Los Angeles. These soon spread throughout the country as empty storefronts were equipped with chairs, a Vitascope projector, a muslin sheet on which the motion picture was exhibited, darkened windows, and a box by the door to service as a ticket office (literally, the "box office".) Storefront theatres, supplied with motion pictures made in Chicago and New York, spread throughout America. These theatres exhibited a motion picture at a specific time during the day.

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