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Motivated cognition


Motivated reasoning is an emotion-biased decision-making phenomenon studied in cognitive science and social psychology. This term describes the role of motivation in cognitive processes such as decision-making and attitude change in a number of paradigms, including:

The processes of motivated reasoning are a type of inferred justification strategy which is used to mitigate cognitive dissonance. When people form and cling to false beliefs despite overwhelming evidence, the phenomenon is labeled "motivated reasoning". In other words, "rather than search rationally for information that either confirms or disconfirms a particular belief, people actually seek out information that confirms what they already believe". This is "a form of implicit emotion regulation in which the brain converges on judgments that minimize negative and maximize positive affect states associated with threat to or attainment of motives".

Early research on the evaluation and integration of information supported a cognitive approach consistent with Bayesian probability, in which individuals weighted new information using rational calculations. More recent theories endorse cognitive processes as partial explanations of motivated reasoning but have also introduced motivational or affective processes to further illuminate the mechanisms of the bias inherent in cases of motivated reasoning. To further complicate the issue, the first neuro-imaging study designed to test the neural circuitry of individuals engaged in motivated reasoning found that motivated reasoning "was not associated with neural activity in regions previously linked with cold reasoning tasks [Bayesian reasoning] and conscious (explicit) emotion regulation". This section focuses on two theories that elucidate the mechanisms involved in motivated reasoning. Both theories distinguish between mechanisms present when the individual is trying to reach an accurate conclusion, and those present when the individual has a directional goal.

One review of the research develops the following theoretical model to explain the mechanism by which motivated reasoning results in bias. The model is summarized as follows:

Motivation to arrive at a desired conclusion provides a level of arousal, which acts as an initial trigger for the operation of cognitive processes. Historically, motivated reasoning theory identifies that directional goals enhance the accessibility of knowledge structures (memories, information, knowledge) that are consistent with desired conclusions. This theory endorses previous research on accessing information, but adds a procedural component in specifying that the motivation to achieve directional goals will also influence which rules (procedural structures such as inferential rules) and which beliefs are accessed to guide the search for information. In this model the beliefs and rule structures are instrumental in directing which information will be obtained to support the desired conclusion.


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