Mosigra
 |
|
| Private | |
| Industry | Entertainment |
| Founded | 2008 |
| Headquarters | Moscow, Russia |
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Area served
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Russia |
|
Key people
|
Dmitry Kibkalo, Dmitry Borisov |
| Products | Board games |
| Revenue | more than 600 million rubles in 2015 |
|
Number of employees
|
250 |
| Website | http://mosigra.com/en/ |
Mosigra is a Russian company, one of the country’s largest federal networks of board games shops.
The company was founded in 2008 by a graduate of Mechanics and Mathematics Faculty of Moscow State University, Dmitry Kibkalo and his friend Dmitry Borisov. After university Kibkalo had worked for the press department of the FC Spartak, in the PR-agency IMA-consulting; his last post as an employee was an executive director of producing centre Kolizey Production Center.
Business emerged from the idea of a New Year gift: a printed and illustrated version of the board game The Jackal, invented by students and faculty of Moscow State University in the 1970s. Kibkalo hired an illustrator, but the producers refused to make only one piece, so he had ordered 100 copies of the game, having invested about 500 thousand rubles. Kibkalo could not arrange to sell the unused 80 copies at children's shops and bookstores. In November 2008, together with Borisov, he launched an online store. In addition to the The Jackal partners presented 20 popular board games and in two months they got back the initial investment. After four months, they expanded the range of games to 100 names and opened a pick-up point near the Belorusskaya metro station.
In March 2009 Kibkalo and Borisov invested several hundred thousand rubles of their own funds into the opening of the first store near the Taganskaya metro station. It was followed by franchise stores in St. Petersburg and Kiev. Soon Kibkalo quit the Kolizey and focused on development of Mosigra. In summer 2010, private entrepreneurs under the guarantee and security of the goods in the warehouse, received loans from and and invested them in new stores. A separate company Magellan concentrated on development of their own games, localization of foreign games and production. The company began to present the news games to the market using this brand name. By the end of 2010, Mosigra had 16 stores, including 10 franchise shops, which originally did not suppose the payment of royalties and lump sum contributions: the condition was to work with a single supplier and organize game rooms. By 2012, the number of stores increased to 70. After that Mosigra revised the franchise terms and refused to expand in regions.
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Wikipedia