Moshi Monsters

Moshi Monsters
Moshi Monsters logo
Developer(s)	Mind Candy
Platform(s)	Online
Release	April 16, 2008

Moshi Monsters is a British website aimed at children aged 5–12 with over 100 million registered users (as of 2016) in 150 territories worldwide. Users choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Zommer and Furi) they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, take daily puzzle challenges to earn 'Rox' (a virtual currency), play games, personalize their room and communicate with other users in a safe environment (most the time).

Following its online success, Moshi Monsters has expanded commercially with physical products, including toys, Moshi Monsters Magazine (the number-one selling kids' magazine in the UK), a best-selling DS video game, a music album, books, membership cards, bath soap, chocolate calendars, trading cards, figures of many Moshlings, mobile games, and a Moshi Monsters feature film. In December 2012, eight Moshi Monster toys were included in McDonald's Happy Meals in the United States and Canada.

The game was created by Michael Acton Smith, and developed in 2007 by entertainment company Mind Candy and finally launched in April 2008. As of December 2009, there were at least 10 million players registered. In March 2010, Mind Candy announced that there were 15 million users and by September 2010, that number had surpassed 25 million. In June 2011, it was announced that there were 50 million users.

The monsters are the characters that the user plays as. They are given a name by the user when they register at the website. There are six types of monsters; Poppet, Katsuma, Furi, Zommer, Diavlo and Luvli

The monsters keep their own pets. They are called Moshlings. They come in a variety of sets including Arties, Beasties, Birdies, Brainies, Cuties, Dinos, Fishies, Fluffies, Foodies, Frosties, Gurus, Hipsters, Kitties, Legends, Luckies, Movies, Munchies, Musos, Mythies, Naughties, Nicknacks, Ninjas, Noisies, Nutties, Ponies, Potties, Puppies, RoxStars, Salties, Screamies, Secrets, Smilies, Snowies, Sparklies, Sploshies, Spookies, Sporties, Swindllies, Techies, Techies 2.0, Toomies, Tunies, Wheelies, Woodies, Worldies, Yuckies and Zoshlings.

In March 2012, Mind Candy confirmed a major partnership deal with Sony Music. The deal followed the recent launch of Mind Candy's own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' music releases, starting with the debut album Moshi Monsters, Music Rox! Jason Perry, formerly with the UK rock band A and head of Moshi Music, is driving the new album. The Moshi Monsters series features music from Sonic Boom, Beatie Wolfe, The Blackout, Portia Conn, and songs such as Moptop Tweenybop and Merry Twistmas. 2 albums are available on iTunes and google play, you can also buy them on a disc. the albums are the songs from Moshi Monsters: The Movie and another album has some of Moshi Monster's first songs Not all songs are available to buy. Some of the made up characters are Zach Binspin and Broccoli Spears.