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Moscot

MOSCOT
Private
Industry Eyewear
Founded 1915; 102 years ago (1915)
Founder Hyman Moscot
Headquarters New York City, United States
Number of locations
6 (2016)
Area served
Worldwide
Key people

Harvey Moscot (President, Fourth Generation)

Zack Moscot (Chief Designer)
Products
Services
Owner Moscot family
Number of employees
46 (2016)
Website www.moscot.com

Harvey Moscot (President, Fourth Generation)

MOSCOT is a five generation, American luxury eyewear brand, headquartered in New York City, specializing in optical frames and sunglasses. It was founded in the Lower East Side neighborhood of Manhattan in 1915 by Hyman Moscot, which makes it one of the oldest local businesses in New York City, as well as the 13th oldest eyewear company in the world still operating today.

In 1899, when he was in his 20s, Belarusian immigrant Hyman Mushcot arrived in New York City through Ellis Island, where his surname was shortened and changed to Moscot. He settled down in Manhattan’s Lower East Side neighborhood, and having already worked in the optical business in his home country, he began selling ready-made eyeglasses from a wooden pushcart on Orchard Street. He spoke only Yiddish, and served the many immigrants that poured into the Lower East Side at the turn of the century.

In 1910, Hyman married fellow immigrant Leba. Five years later, with a family rapidly growing, he opened his first retail store at 94 Rivington Street, filling its Windows with signs, posters, and drawings of giant eyes and glasses. (Because of this, some journalists have speculated that the shop, which sat close to the Williamsburg bridge, was F. Scott Fitzgerald’s inspiration for the Doctor T. J. Eckleburg billboard in The Great Gatsby, which the novelist was writing during the same years.)

Hyman and Leba had six children. In 1925, at 15 years old, Hyman’s youngest son, Solomon, nicknamed “Sol,” took over the business, and in 1935, moved the shop to its iconic location at 118 Orchard Street, where it would be located for nearly eight decades. The bright yellow sign with giant, black-rimmed glasses that adorned its storefront became synonymous with the brand, the neighborhood, and downtown New York, and while most of New York’s historical businesses fell during the Great Depression, the Moscots made it through the 1930s.


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