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Morrow Designs


George Morrow (January 30, 1934 – May 7, 2003) was part of the early microcomputer industry in the United States. Morrow promoted and improved the S-100 bus used in many early microcomputers. Called "one of the microcomputer industry's iconoclasts" by Richard Dalton in the Whole Earth Software Catalog, Morrow was also a member of the Homebrew Computer Club.

Born in Detroit in 1934, Morrow was a high school dropout. At the age of 28, he decided to return to school, receiving a bachelor's degree in physics from Stanford University, followed by a master's degree in mathematics from the University of Oklahoma. He sought a PhD in mathematics from UC Berkeley, but while there became fascinated by computers and began working as a programmer in the computer lab there. Meanwhile, the Altair 8800 made its debut in 1975, and Morrow began attending meetings of the Homebrew Computer Club.

Starting in 1976, he designed and sold computers, computer parts, and accessories under several company names, including Thinker Toys (changed after CBS threatened a suit as it was too close to their trademark Tinker Toys) and restarted the business as Morrow Designs. His initial product was an 8080 board with an octal-notation keypad, but it proved unappealing to hobbyists who preferred the binary notation and flip switches of the Altair 8800. Afterwards, he attempted a 16-bit machine based on the National Semiconductor PACE CPU with the help of Bill Godbout, Chuck Grant, and Mark Greenberg. Differences between him and the latter two led to their leaving to found North Star Computers. He then sold 4 KB S-100 memory boards before attempting a new computer with Howard Fulmer in 1977.

The Equinox 100 was a powerful machine in an attractive cabinet, but failed to attract much attention as it used an 8080 at a time when the Z80 was rapidly taking over. Morrow turned to selling floppy drives for S-100 machines. The package (which proved quite popular) included an 8" external drive, controller board, CP/M, and CBASIC. In 1982, he issued the Morrow Micro Decision line, a group of single-board Z80 machines designed to answer the high price of computer hardware. A single-drive 200k system sold for under $2000 equipped with a terminal, which placed it squarely in competition with the other CP/M systems, they were respectable business machines with "no sex appeal" but an extensive software bundle, and came in a desktop case like the IBM Displaywriter they were intended to compete against.


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