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Morning Parade

Morning Parade
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Background information
Origin Harlow, Essex, England
Genres Alternative rock, indie rock
Years active 2007 - 2014
Labels Parlophone
Astralwerks
Associated acts Anotherstory, Wing Commander, Goldfish
Website Official website
Past members Steve Sparrow
Chad Thomas
Phil Titus
Ben Giddings
Andy Hayes

Morning Parade was a five-piece alternative rock band from Harlow, Essex that formed in 2007 before signing with Parlophone in 2010. Its self-titled debut album was released early in 2012. The line-up was composed of Steve Sparrow (lead vocals, piano and guitar), Phil Titus (bass), Chad Thomas (guitar), Ben Giddings (piano/synths), and Andrew Hayes (drums). The band broke up on December 4, 2014.

Steve Sparrow and Phil Titus met at school as they both attended Burnt Mill Academy in Harlow. They later worked together as labourers. Steve then met Chad Thomas at Harlow College in 2003. Together they became three parts of a band called Anotherstory. Sparrow was the lead vocalist and also played the piano and guitar, Titus was the bassist and backing vocalist and Thomas played the guitar and piano. The other two members were Mike Pope, who played guitar, and Charles Gadsdon the drummer. Gadsdon now owns artist management company, The QE Company. Anotherstory played experimental and alternative rock, inspired by artists such as Elbow, Radiohead and The Stills. Their first single, "Traffic", was released by the band independently prior to their break-up in 2007.

After the split, Sparrow toured the local scene of Harlow and Bishop's Stortford. Footage of him playing acoustic versions of his songs from this period are still available on YouTube. During this time, he met Andy Hayes and Ben Giddings, who became the final two members of Morning Parade that same year. They had all previously been in other bands and started out away from the public eye, instead focusing on songwriting. When they did eventually start playing gigs, it took fewer than 20 before they were approached by a record label. The band ignored these early approaches, but eventually signed to Parlophone, a major British label which looks after acts such as Coldplay and Kylie Minogue, in May 2010.


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