Morning Joe
| Morning Joe | |
|---|---|
 |
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| Genre | Talk show |
| Presented by | |
| Country of origin | United States |
| Original language(s) | English |
| Production | |
| Location(s) |
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| Running time | 180 minutes |
| Release | |
| Original network | MSNBC |
| Picture format | 480i (SDTV) |
| Original release | April 9, 2007 – present |
| Chronology | |
| Preceded by | Imus in the Morning |
| Related shows |
Scarborough Country Way Too Early |
| External links | |
| Website | |
Morning Joe is a weekday morning talk show which premiered on April 9, 2007, on MSNBC. The show features Joe Scarborough discussing the news of the day in a panel format with co-hosts Mika Brzezinski and Willie Geist. It was created as the replacement for Imus in the Morning, which was cancelled in April 2007 after simulcasting on MSNBC since 1996.
The talk show airs from 6:00 a.m. to 9:00 a.m. Eastern Time.
Morning Joe began as a fill-in program after Don Imus' Imus in the Morning was canceled. Former Florida Congressman Joe Scarborough, then host of the primetime MSNBC program Scarborough Country, suggested the idea of doing a morning show instead. He put together what would become Morning Joe with Scarborough Country executive producer Chris Licht and screenwriter John Ridley. On April 9, 2007, the show debuted as one of a series of rotating programs auditioning for Imus's former slot, with Scarborough joined by co-hosts Mika Brzezinski and Ridley. Scarborough had personally asked Brzezinski to co-host with him the night before the first audition, while she was a "cut-in" presenter during MSNBC's primetime schedule on a freelance basis.
Ridley quickly dropped out as main co-host but continued as a regular guest, while Willie Geist was tapped as co-host. The program permanently took over the slot in July 2007, though the decision was not officially announced until that October.
During the first quarter of 2009, Morning Joe earned higher ratings in the age 25-54 demo category than CNN's competing program, American Morning. It still had fewer viewers overall. Both programs finished behind Fox News's Fox & Friends during the same time period.
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