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Morgan Motor Company

Morgan Motor Company
Private
Industry Motoring
Founded 1910
Founder H.F.S. Morgan
Headquarters Malvern, Worcestershire, England
Key people
Chairmen:
H.George Morgan (1910—1933)
H.F.S. Morgan (1910–1959)
Peter Morgan (1959–2003)
Alan Garnett (2003—2006)
Andrew Duncan (2013—2016)
Products Motor cars
Revenue (All divisions) £26 million (UK Companies House 2015 Financials)
Owner Morgan Family (100%)
Number of employees
177 (UK Companies House 2015 Financials)
Website Morgan-Motor.co.uk

The Morgan Motor Company is a family-owned British motor car manufacturer that was founded in 1910 by Henry Frederick Stanley Morgan.

Morgan is based in Malvern Link, an area of Malvern, Worcestershire and employs 177 people. Morgan has stated that they produce "in excess of 1300" cars per year, all assembled by hand. The waiting list for a car is approximately six months, although it has been as long as ten years in the past.

A visitor centre and museum feature exhibits about the company's history from Edwardian times until the present day, developments in automobile technology, and a display of automobiles. There are also guided tours of the factory.

Henry Frederick Stanley Morgan, generally known as "HFS", was an employee of the Great Western Railway, who bought his first car in 1902 at the age of 21. In 1904, he left his railway job and co-founded a motor sales and servicing garage in Malvern Link. In 1909 he designed and built a car for his own use. He began production a year later and the company prospered. Morgan continued to run it until he died at age 77 in 1959.

Peter Morgan, son of HFS, ran the company until a few years before his death in 2003. He was replaced as chairman by Alan Garnett, a non-family director, from 2003 to 2006. After Mr. Garnett's resignation, a four-man management team was set up.

Charles Morgan, son of Peter, Matthew Parkin, Tim Whitworth, Steve Morris made up the new management team, and in 2010, after Mr. Parkin's resignation, Charles Morgan was named Managing Director. However, in January 2013, Charles Morgan was removed as Managing Director, replaced by Steve Morris. He continued as strategy director until October 2013 when he was removed both as an employee, and from the Board of Directors.

At the end of 2013, the shareholders appointed Andrew Duncan, a local solicitor, as the Chairman. In 2016, he resigned as Chairman and company director and was replaced as Chairman by a new director by Dominic Riley, a business turnaround expert.

The early cars were two-seat or four-seat three-wheelers, and are therefore considered to be cyclecars. Three-wheeled vehicles avoided the British tax on cars by being classified as motorcycles. Competition from small cars like the Austin 7 and the original Morris Minor, with comparable economy and price and better comfort, made cyclecars less attractive.


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