More Demi Moore

More Demi Moore or the August 1991 Vanity Fair cover was a controversial handbra nude photograph of the then seven-months pregnant Demi Moore taken by Annie Leibovitz for the August 1991 cover of Vanity Fair to accompany a cover story about Moore.

The cover has had a lasting societal impact. Since the cover was released, several celebrities have posed for photographs in advanced stages of pregnancy, although not necessarily as naked as Moore. This trend has made pregnancy photos fashionable and created a booming business. The photograph is one of the most highly regarded magazine covers of all time, and it is one of Leibovitz's best known works.

The picture has been parodied several times, including for advertising Naked Gun 33⅓: The Final Insult (1994). This led to the 1998 Second Circuit fair use case Leibovitz v. Paramount Pictures Corp. In addition to being satirically parodied and popularizing pregnancy photographs, there was also backlash. Critics rated it grotesque and obscene, and it was also seriously considered when Internet decency standards were first being legislated and adjudicated. Others thought it was a powerful artistic statement.

In each of the subsequent two years, Moore made follow-up cover appearances on Vanity Fair, the first of which propelled Joanne Gair to prominence as a trompe-l'œil body painter.

In 1991, Demi Moore was a budding A-list film star who had been married to Bruce Willis since 1987. The couple had had their first child Rumer Willis in 1988, and they had hired three photographers for an audience of six friends for the delivery. In 1990, she had starred in that year's highest-grossing film, Ghost, for which she was paid $750,000, and she had earned $2.5 million for 1991 roles in The Butcher's Wife and Mortal Thoughts. Following the photo, she would earn $3 million for her 1992 role in A Few Good Men and $5 million apiece for roles in Indecent Proposal (1993), Disclosure (1994) and The Scarlet Letter (1995).

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