Moontoast

Moontoast is a social media advertising platform providing a form of rich media for the social and mobile web. They are headquartered in Boston, Massachusetts, with offices in Nashville, Tennessee, and San Francisco, California

The company's advertising units are distributed as social status updates within a social network such as Facebook, Twitter, or LinkedIn. Users view the ads either in their social stream if they Like or Follow the advertising brand, or via paid social media advertising.

Moontoast was co-founded by of Joe Glaser of Glaser Instruments, Chief Technology Officer Marcus Whitney (a former partner at EMMA), and pedal steel guitarist Bucky Baxter, who has performed with Bob Dylan, Beastie Boys, and R.E.M..

The company launched at SXSW in 2008 and added the social rich media platform in September 2010.

Moontoast’s sweepstakes unit was used for Nissan's 2013 "October Car Care" campaign. Fans could enter the sweepstakes by clicking the ad in their Facebook News Feed and entering their information, including their vehicle identification number, with a prize of car maintenance for life.

In 2013 Toyota and Moontoast also created an Instagram gallery which played 15-second Instagram videos within a swipeable video gallery.

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