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Monty Can't Buy Me Love

"Monty Can't Buy Me Love"
The Simpsons episode
Episode no. 224
Directed by Mark Ervin
Written by John Swartzwelder
Showrunner(s) Mike Scully
Production code AABF17
Original air date May 2, 1999
Chalkboard gag "I have neither been there nor done that"
Couch gag The Simpsons rush in to form part of a circus extravaganza.
Commentary Mike Scully
George Meyer
Ian Maxtone-Graham
Ron Hauge
Matt Selman
Guest appearance(s)

Michael McKean as Jerry Rude

Seasons

Michael McKean as Jerry Rude

"Monty Can't Buy Me Love" is the twenty-first episode of The Simpsons' tenth season. It first aired on the Fox network in the United States on May 2, 1999. In the episode, Mr. Burns is jealous of megastore owner Arthur Fortune, who is beloved by the people of Springfield. In order to win the people's love, Burns gathers the help of Homer Simpson, Professor Frink and Groundskeeper Willie to capture the Loch Ness monster.

The episode was written by John Swartzwelder and directed by Mark Ervin. The idea for the episode was pitched by the Simpsons writing staff, who wanted to make an episode in which Mr. Burns becomes a "thrillionaire", a millionaire who goes on thrilling adventures. Although it would originally be green, a mistake in the overseas animation led to the Loch Ness monster looking pink, a mistake that was ultimately too expensive to fix.

In its original broadcast, "Monty Can't Buy Me Love" was seen by approximately 7.26 million viewers, and finished in 43rd place in the ratings the week it aired. Following the release of The Simpsons: The Complete Tenth Season, the episode received mixed reviews from critics.

On a normal afternoon, Marge wants Homer, Bart, Lisa, and Maggie to go for a walk. They agree when faced with the threat of having to talk to each other, and arrive at a Fortune Megastore, a venture of wealthy Arthur Fortune (modelled on British entrepreneur Richard Branson). Fortune easily charms the crowd and hands out dollar bills to his customers. This embarrasses the unpopular Mr. Burns, who asks Homer to help him be loved by all.


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