Mongabay
 |
|
| Founded | 1999 |
|---|---|
| Founder | Rhett Ayers Butler |
| Type | 501(c)(3) |
| 45-3714703 | |
| Focus | Conservation journalism |
| Location |
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Area served
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Global |
|
Key people
|
CEO Rhett Ayers Butler |
|
Revenue
|
Donations, grants, and advertising |
|
Employees
|
25 (Jul 2016) |
|
Volunteers
|
over 150 (Jul 2016) |
| Website | mongabay |
Mongabay.com is a web site that publishes news on environmental science, energy, and green design, and features extensive information on tropical rainforests, including pictures and deforestation statistics for countries of the world. It was founded in 1999 by economist Rhett Ayers Butler in order to increase "interest in and appreciation of wildlands and wildlife, while examining the impact of emerging local and global trends in technology, economics, and finance on conservation and development".
Rhett Ayers Butler, the founder of the website, explains that "mongabay" originated from an anglicized spelling and pronunciation of Nosy Mangabe, an island off the coast of Madagascar. He goes on to note that it is best known as "a preserve for the Aye-aye, a rare and unusual lemur famous for its bizarre appearance".
In 2008 Mongabay was named one of the top fifteen environmental websites by Time.
Mongabay.com is independent and unaffiliated with any organization. The site has been used as an information source by CNN, CBS, the Discovery Channel, NBC, UPI, Yahoo!, and other such outlets.
All of mongabay.com's content is free thanks to the 1.3 million unique visitors per month as of January 2008. In 2008 Butler said that the traffic brings the site $15,000 to $18,000 a month from AdSense., but the decline in advertising revenue across the environmental media sector after the financial crisis, sharply reduced the site's income. In 2012, Butler launched mongabay.org, a 501(c)(3) organization, to support Mongabay's education program and non-English reporting initiatives as well as expand its environmental reporting initiatives, including grants for journalists.
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Wikipedia