Money bomb

Moneybomb (alternatively money bomb, money-bomb, or fundraising bomb) is a neologism coined in 2007 to describe a grassroots fundraising effort over a brief fixed time period, usually to support a candidate for election by dramatically increasing, concentrating, and publicizing fundraising activity during a specific hour or day. The term was coined by Trevor Lyman to describe a massive coordinated online donation drive on behalf of presidential candidate Ron Paul, in which context the San Jose Mercury News described a moneybomb as being "a one-day fundraising frenzy". The effort combines traditional and Internet-based fundraising appeals focusing especially on viral advertising through online vehicles such as YouTube, Myspace, and online forums. In the case of lesser-known candidates it is also intended to generate significant free mass media coverage the candidate would otherwise not receive. Moneybombs have been used for grassroots fundraising and viral activism over the Internet by several 2008 presidential candidates in the United States. It emerged as an important grassroots tool leading up to the 2010 midterm elections and 2012 presidential election in the United States.

The phrase "" has had other usages in the past, but the coinage of "moneybomb" or "money bomb" to describe a coordinated mass donation drive for a political candidate came to prominence in 2007, during the campaign of American presidential candidate Ron Paul with the help of his technology team, Terra Eclipse. His supporters had earlier initiated multiple grassroots fundraising drives; New York City musician Jesse Elder is said to have coined the usage of "moneybomb" for such an event, and active-duty service member Eric Nordstrom registered the dotcom domain on October 16 and designed the first moneybomb site. A large moneybomb involving over 35,000 donors was created and proposed by James Sugra on October 14 through a YouTube video and organized by Trevor Lyman took place on November 5, 2007, Guy Fawkes Day. The fundraising drive raised over $4.2 million in one day, making it at that time the largest one-day Internet political fundraiser ever, and was backed largely by new or disaffected voters. After this, news media such as CNN began widely reporting the term "money bomb" to refer to the event. The term has also been used as a verb and apparently arose from analogy with the neologism "googlebomb".

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