Monetate
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| Private | |
| Industry | Software, Website Optimization |
| Founded | 2008 |
| Founder | David Brussin, David Bookspan |
| Headquarters | Conshohocken, Pennsylvania |
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Area served
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Worldwide |
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Key people
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Lucinda Duncalfe, CEO Bob Lawson, CFO |
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Number of employees
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220 (as of April 2014) |
| Website | http://www.monetate.com |
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.
Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.
In order to deliver true 1-to-1 experiences, Monetate’s platform is: Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real
Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.
Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.
In January, 2008, Monetate raised a $600,000 seed round from First Round Capital.
In December, 2010 Monetate raised $5.1 million in Series A round funding, led by First Round Capital and FLOODGATE.
In August, 2011, Monetate raised $15 million in Series B round funding, led by OpenView Venture Partners.
In February, 2013 Monetate raised $17.3 million Series C round funding. In December, 2013, Monetate raised $8 million in Series C round funding from Common Fund, First Round Capital, FLOODGATE, Lead Edge Capital, and OpenView Venture Partners.
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