Monarcas Morelia
 |
|
| Full name | Club Atlético Monarcas Morelia |
|---|---|
| Nickname(s) |
La Monarquía (The Monarchy) Los Canarios (The Canaries) Los Purépechas (The Purépechas) |
| Founded | 21 November 1924 |
| Ground |
Estadio Morelos Morelia, Michoacán |
| Capacity | 35,000 |
| Owner | Grupo Salinas |
| Chairman | Álvaro Dávila |
| Manager | Pablo Marini |
| League | Liga MX |
| Clausura 2016 | 6 |
Club Atlético Monarcas Morelia is a Mexican professional football club based in Morelia, Michoacán, playing in Liga MX. The team is owned by Grupo Salinas and plays its home games in Estadio Morelos.
Club Atlético Morelia was founded November 21, 1924, as "Oro Morelia" in Morelia, Michoacán. In 1950, Club Deportivo Morelia was among the teams that founded the Segunda División. After the 1956–1957 season, in which they ended up in second place, they were officially promoted into the Primera División to replace Puebla. After an unsuccessful season, in 1968 Monarcas Morelia was relegated back to the Segunda División. During mixed 1968–1971 seasons, C.A. Morelia appointed Nicandro Ortiz as chairman. Ortiz acquired the team and strengthened its position in the league.
The 1978–1979 season thrust Morelia into contention for promotion; in 1980, Monarcas Morelia played under manager Diego Malta who helped his team towards the Mexico Championship and finally promotion to the Primera División in 1981.
In 1996 the major broadcast company TV Azteca bought the team. By the year 2000 the club were playing under the Monarcas moniker. In recent years Monarcas Morelia has been one of the main protagonists in the Primera División.
Although the team had played Mexican professional football for 70 years, it had never won a first division tournament until winter 2000, when the club raised the cup after beating Toluca on penalties. The team was crowned champions away in the Bombonera Stadium. The Morelos Stadium has never been the site of its team winning a final. On the day after the victory, a crowd that some estimate at 100 thousand people welcomed the team as it paraded along Morelia's main avenue, Avenida Madero on their way to the stadium where the crowd congregated as the team raised the cup and the fans congratulated the team for its first ever first division trophy.
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