Modlife
|
Type of site
|
social network, live broadcast, music network, content hosting |
|---|---|
| Available in | English |
| Owner | Tom DeLonge |
| Website | Modlife |
| Alexa rank |
 2,944,259 (April 2014[update]) |
| Advertising | Banner ads |
| Registration | Optional |
| Launched | November 2007 (beta) June 2008 (full launch) |
| Current status | Inactive |
Modlife was a company owned by musician Tom DeLonge that used a customizable software platform to monetize the numerous aspects of a creative artist's work. Founded in 2007, Modlife created new revenue streams for content creators by rewarding fans with special products and experiences, including a high level of interactivity between artists and fans. In June 2014, the company was based San Diego, California, United States (U.S.).
Following the introduction of file-sharing technology—including Napster at inception—DeLonge and his Blink-182 bandmates were considering a "plan B" in regard to generating income from their music. The band's 1999 album, Enema of the State, had sold one million copies within two months of its release, but DeLonge explained in 2014: "Napster was just hitting and the epicenter of our fan base was suburbia where everyone had the newest Apple computer."
Then, in May 1999, DeLonge launched the Loserkids.com online retailer that promoted and monetized the lifestyle that was strongly associated with Blink-182 and its large number of fans. In 2014, the company explains that it sells "relevant action sports and music influenced brands online."
Modlife was eventually launched in 2007 and, by this time, album sales were not providing a substantial income for musicians, while third-party distributors involved in the sale of concert tickets and merchandise were not overcoming the issue due to their sales percentages. DeLonge's initial intention was to use Modlife to launch the To The Stars concept, which was described in 2014 as a "transmedia" company that works in different media formats, including books, music and film. However, To The Stars was not launched until March 2014.
Following its inception, Modlife signed numerous prominent artists to its roster that, in 2014, includes Kanye West, Pearl Jam and Nine Inch Nails, as well as DeLonge's own musical projects, Blink-182 and Angels & Airwaves. Angels & Airwaves used the platform to further monetize a 2012 tour, whereby the band sold VIP packages for fans that doubled the income they received. In December 2014, DeLonge reported that direct-to-consumer multimedia packages sold via Modlife contributes 40 percent of revenue from each new Angel and Airwaves release.
Pearl Jam used Modlife to sell concert tickets directly to the members of its fan club, Ten Club, and used a lottery system provided by DeLonge's platform. The American tour promotion company, Live Nation, developed its own version of Modlife after witnessing the Pearl Jam experience.
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