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Modern Life is Rubbish

Modern Life Is Rubbish
Blur - Modern Life is Rubbish.jpg
Studio album by Blur
Released 10 May 1993
Recorded October 1991 – March 1993 at various locations
Genre Britpop
Length 58:57
Label Food (UK), SBK (US)
Producer Blur, John Smith, Steve Lovell, Stephen Street
Blur chronology
Leisure
(1991)
Modern Life Is Rubbish
(1993)
Parklife
(1994)
Singles from Modern Life Is Rubbish
  1. "For Tomorrow"
    Released: 19 April 1993
  2. "Chemical World"
    Released: 5 July 1993
  3. "Sunday Sunday"
    Released: 4 October 1993

Modern Life Is Rubbish is the second studio album by the English alternative rock band Blur, released in May 1993. Although their debut album Leisure (1991) had been commercially successful, Blur faced a severe media backlash soon after its release, and fell out of public favour. After the group returned from an unsuccessful tour of the United States, poorly received live performances and the rising popularity of rival band Suede further diminished Blur's status in the UK.

Under threat of being dropped by Food Records, for their next album Blur underwent an image makeover championed by frontman Damon Albarn. The band incorporated influences from traditional British guitar-pop groups such as the Kinks and the Small Faces, and the resulting sound was melodic and lushly produced, featuring brass, woodwind and backing vocalists. Albarn's lyrics on Modern Life Is Rubbish use "poignant humour and Ray Davies characterisation to investigate the dreams, traditions and prejudices of suburban England", according to writer David Cavanagh.

Modern Life Is Rubbish was a moderate chart success in the UK; the album peaked at number 15, while the singles taken from the album charted in the Top 30. Applauded by the music press, the album's Anglocentric rhetoric rejuvenated the group's fortunes after their post-Leisure slump. Modern Life Is Rubbish is regarded as one of the defining releases of the Britpop scene, and its chart-topping follow-ups—Parklife and The Great Escape—saw Blur emerge as one of Britain's leading pop acts.

Blur's baggy-inspired debut album Leisure (1991) was a UK Top 10-charting record that, according to the NME, made the band the "acceptable pretty face of a whole clump of bands that have emerged since the whole Manchester thing started to run out of steam". However, as the baggy scene soon began to fade, Blur were—according to The Guardian—"[s]wiftly exposed as bogus trend-hoppers, [and] they duly caught the wrath of the Madchester backlash". Further, following their fall from public favour, the group found that they were £60,000 in debt, mainly due to mismanagement. Blur hired new manager Chris Morrison and, to recoup losses, were sent by their record label Food to the United States as part of the Rollercoaster tour. To coincide with the start of the tour, Blur released the "Popscene" single; the new release showcased a significant change in musical direction, as Blur traded their shoegaze-derived sound for one influenced by 60s British guitar pop. However, the single failed to break into the UK top 30 which further diminished Blur's profile in the UK.


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