Modern Drunkard Magazine
 Cover of the May 2003 issue of Modern Drunkard Magazine
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| Type | Bi-monthly magazine |
|---|---|
| Format | Broadsheet |
| Publisher | Frank Kelly Rich |
| Editor | Frank Kelly Rich |
| Founded | 1996 |
| Headquarters | Denver, Colorado |
| Website | Modern Drunkard |
Modern Drunkard Magazine is a glossy color periodical humorously promoting the lifestyle of the "functional alcoholic".
Frank Kelly Rich founded Modern Drunkard in 1996. The first issue was 16 photocopied pages with made-up ads; in 2006 its circulation was about 35,000. The magazine runs advertisements from bars in Denver, Minneapolis, Las Vegas and Philadelphia as well as companies selling drinking supplies. The print edition is available at newsstands and also free in bars and liquor stores.
Regular features include "Booze in the News", "Post Cards from Skid Row" (featuring poetry written by and/or for the inebriated), "Wino Wisdom", "Alcocomics − Cartoons for the sober challenged", and "You Know You're a Drunkard When..." The magazine also features articles on alcohol's place in history, including such topics as the Whiskey Rebellion and President Franklin D. Roosevelt's love of the martini.
The magazine frequently runs pieces arguing against MADD's positions, and in August 2004 had an editorial on the shrinking proof of a bottle of Jack Daniel's.
The magazine's website sells paraphernalia bearing its logo and/or phrases related to the magazine itself and to the liberal consumption of alcohol. The Modern Drunkard IRC chatroom is an active communication channel along with the official forums.
The magazine's artistic style is reminiscent of popular 1950s "men's action" pulp periodicals, with artwork depicting tough, lantern-jawed men and sultry, buxom women.
Modern Drunkard's rebellious standard features a martini glass with an olive above two crossed swords. Three letters, M, D and M, appear on the flag and stand for "Modern Drunkard Magazine."
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