Subsidiary | |
Industry | Retail, Apparel, e-commerce |
Founded | 2002 in Pittsburgh, Pennsylvania |
Founder | Eric Koger Susan Gregg-Koger |
Headquarters | San Francisco, California, United States |
Key people
|
Matthew Kaness (CEO) |
Products | Clothing, accessories, decor |
Revenue | $150 million+ (2014) |
Number of employees
|
350+ |
Parent | Jet.com (Walmart) |
Website | modcloth |
ModCloth is an American online retailer of indie and vintage-inspired women’s clothing. The company is headquartered in San Francisco with an office in Los Angeles and a joint office/fulfillment center in Pittsburgh.
ModCloth was founded in 2002 by Susan Gregg Koger and Eric Koger. Both Susan and Eric were students at Carnegie Mellon University and launched ModCloth as an online website to sell used vintage dresses. ModCloth grossed $18,000 in revenue in 2005, and received its first round of seed funding in 2008. In 2009, ModCloth reported $15 million in revenue, allowing them to relocate headquarters from Pittsburgh's Strip District to San Francisco. ModCloth reported $100 million in revenue in 2012 and $150 million in 2014.
In 2015, ModCloth became a multi-channel retailer when it opened its first pop-up Fit Shop in Los Angeles, followed by another in San Francisco. ModCloth pop up shops carry a curated collection of ModCloth clothing and home decor, along with select pieces from local artists. ModCloth uses these pop-up stores to promote existing online and social media services such as Fit for Me and the Style Gallery. ModCloth will be opening pop-up stores in other cities as part of the 2016 “ModCloth IRL Tour”. Cities expecting to see pop-up shops include Washington D.C., Portland, Austin, and Pittsburgh. ModCloth plans to open permanent locations following these temporary store experiments.
In March 2017, ModCloth was acquired by Jet.com, a subsidiary of Walmart.
Jet.com noted ModCloth would run independently, similar to the arrangement in place for other companies they had acquired in the past. Both the website and the retail store in Austin would be retained by ModCloth. The partnership would give ModCloth more working capital, the ability to open more physical locations, and grow the business to reach more women.