Mochi (magazine)
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| Editor | Stephanie Wu (2008-present) |
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| Categories | Lifestyle, Fashion, Entertainment, Beauty |
| Frequency | Quarterly |
| First issue | Fall 2008 |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | www |
Mochi is an online quarterly magazine and daily blog with a mission statement that aims to empower young Asian American women.
Mochi was founded by Maggie Hsu, Stephanie Wu, and Sandra Sohn in 2008. The magazine's conceived goal was to "provide a community for Asian American teenage girls to access sisterly advice and gain self-esteem," with articles written from a range of perspectives, including high school students, college women, young professionals, and other role models. The magazine was originally intended to be a print publication, but transitioned online to appeal to a younger audience, overcome printing costs and reach a wider geographic range of readers. It is entirely run by an all-volunteer staff.
Current members of the executive board include Maggie Hsu, Stephanie Wu, Christine Wei, and Tiffany Hu.
Mochi has served as a catalyst for conversation on the Asian American identity in the film, music, politics, fashion and everyday life. The first issue had actress Brenda Song as a cover girl, which was arranged through the founders' connection to the entertainment industry. Since then, Mochi has interviewed multiple prominent role models in the Asian American community, including YouTube beauty vlogger Michelle Phan, Yahoo! co-founder Jerry Yang, The Bling Ring actress Katie Chang, comedian Margaret Cho, professional golfer Michelle Wie, Bay Area politician Evan Low, Big Hero 6 actor Daniel Henney, Mandopop singer Wang Leehom, and K-pop group f(x)'s Amber Liu, among others.
In 2010, Mochi released the first and only comprehensive college guide for Asian American teens. A year later, Mochi compiled a list of twenty-five influential Asian American youth in an article called "The Ultimate 25 under 25", published in the Spring 2011 issue. Although entertainment and beauty articles have attracted the majority of site hits, Mochi has also published a diverse collection of articles pertaining to health, mental well-being, relationships, food, travel and culture.
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