Mobile porn

Mobile porn, also known as mobile adult content, mobile erotica or cellphone adult content, is pornography transmitted over mobile telecommunications networks for consumption on mobile devices: mainly mobile phones, tablets and smartphones.

Just like the internet and pay TV, the adult entertainment industry was one of the very first forms of mass media to embrace mobile devices as a new means to distribute content. During 2002, Private Media Group became the first adult media company to employ a dedicated mobile specialist. This initiative led to the industry's first adult SMS services, erotic mobile content distribution and mobile internet (WAP) site called, "Private Mobile," offering a small range of videos directly to their consumers. This service was intended for the increasing range of Private consumers using feature phones in Europe with colour screens.

Since the mid-2000s, many mobile network operators eventually deployed age verification systems and industry regulated explicitness grading levels that gradually allowed mobile erotica to be legally purchase through gated mobile operator portal communities only by consenting adults.

With the onset of smartphones in 2007 and portable tablet computers thereafter, more and more consumers in developed markets have since left these gated mobile operator communities and now browse the internet on their mobile and apps instead for their mobile erotica.

Widespread adoption of Apple's iPhone was initially expected to encourage growth in the mobile erotica industry. Since the release of the original iPhone in 2007 the search term "iPhone Porn" spiked considerably in popularity with 37% of iPhone users watching video on their iPhoneHowever, Apple chairman Steve Jobs made it clear that no adult content would ever be sold from Apple's App Store,. and thousands of adult apps have been banned on the App Store. However, Apple's ban on adult apps has been criticized as being impractical and ineffective.

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