Miss Island Queen Pageant
Society of Fa'afafine in American Samoa logo
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| Formation | 1979 |
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| Type | Beauty Pageant |
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| Website | http://assofias.webs.com/ |
Miss Island Queen is a fa'afafine pageant held annually in American Samoa, it is noted for being the longest standing pageant of its kind in the south pacific. It was first held in 1979 before undergoing a series of changes. No pageant was held in 1980 and 1982 as it endured shifts in ownership. It was canceled in 1986 due to a tropical cyclone and ceased again in 1999 and 2002 when it struggled with funding. In 1996 It was held simultaneously on the same evening as another fa'afafine pageant Empress of Samoa. In 2008 the pageant coincided with the Festival of Pacific Arts and became the closing event of festivities. After undergoing extensive reestablishment in 2010 the pageant has since been held during Flag Day week and broadcast live on KVZK-2. It is now known as Miss SOFIAS and maintains yearly advocacy and charity programs.
The pageant began as a marketing show for Herb & Sia's motel a family owned business, in its heyday it was a staple for Polynesian revues and local musicians. A gathering of fa'afafines shepherd by educators Leroy Lutu and Vena Sele led to pioneering the first fully organized beauty pageant in 1981. It came to prominence in the late 1980s when organizers incorporated educational awareness, community service and charitable causes in both American Samoa and neighboring Apia, Samoa. Governor A. P. Lutali was the first territorial leader to officially support the pageant in 1987 in years that followed numerous local dignitaries and politicians became fixtures at the event. The pageant was hugely successful by 1990 it spawned a fa'afafine performance troupe.The troupe entertained across the islands at public ceremonies and private events popularizing a streak of song and dance routines among them the apartheid anthem Gimme Hope Jo'anna, music from the soundtrack of Sarafina! and Samba in the night by Daniel Rae Costello many selections were opening themes of past island queen pageants. Power struggles corrupted the pageant in the mid-90's resulting in the exploitation of fa'afafines in countless beauty pageants publicized for financial gain. Vena Sele and Leroy Lutu harbored creative differences and parted ways. Lutu went on to establish "Empresses of Samoa" and "Mizz Corona" pageants and Sele continued with Island Queens before leading "Miss American Sevens". American Sevens was originally operated under a netball association but at the height of its success became known as Seven Islands of American Samoa.
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