The Miss Iowa scholarship program's mission is to provide scholarship awards within a competitive system designed to enhance educational and career opportunities for young women. While encouraging young women to serve as positive role models through service and personal development, the Miss Iowa Scholarship Program provides exposure to experiences that personal confidence, showcase talents, and serve the community.
The Miss Iowa competition is the official preliminary for the state of Iowa in the Miss America pageant. No contestant from Iowa has ever won the national Miss America title although two Miss Iowas have been named first runner-up. Cheryl Browne, Miss Iowa 1970, competed in the Miss America 1971 pageant as the first African American contestant.
Contestants at the local and state levels of the Miss Iowa program use the scholarship money they earn to help pay for college and graduate school. In addition to scholarships granted to local and state winners, the Miss Iowa program awards scholarships for outstanding interview skills, talent, and other special awards.
The Miss Iowa pageant is a three-day program held in the Quad-Cities every June.