Miroglio Group

Miroglio is an Italian firm specialising in the manufacture and distribution for sale of ready-to-wear clothing and fabrics. Incorporated in Alba, Cuneo, Italy, the Group has 49 business operations in 34 countries. The Group develops the Apparel product stream in lockstep its store network, currently encompassing 1,200 single-branded stores.

The firm was established at Alba in 1947 by Giuseppe Miroglio, son of Carlo and Angela Miroglio, both of whom ran a drapery business at the turn of the 19th century. The move from trade to industry dates back to when Giuseppe Miroglio decided to venture into the production of silk fabrics and the installation of looms. Vestebene (now Miroglio Fashion) was established in 1955. This division is dedicated to mass-production of fashionable women's clothes. In 1958, the Miroglio Group broadened its sphere of activity by opening a modern dyeing, special cloth finishing and textile-printing plant, thereby completing the fabric-to-garment production chain.

Vestebene started moving some of its production away from Italy in the 1970s, initially to Greece and then to other countries, from Tunisia to Egypt, throughout the Mediterranean. At the same time its fabric division diversified into the thread, yarn, and transfer paper industries. Over the course of the next two decades, the group opened new manufacturing operations in Southern Italy, particularly in the Apulia region.

In 1973, the Fondazione Opera Elena Miroglio (now the Fondazione Elena e Gabriella Miroglio) was established. This has a focus on raising awareness of cultural, welfare, and social issues. Emphasis is placed on activities oriented towards Group employees (healthcare and economic support) and towards their children (nurseries, holiday camps, scholarships) and, not least, towards the group's pensioners, providing them with pleasure trips and other recreations.

The Elena Mirò brand was launched in 1984 (or 1985, according to its current website). (Since 2005, the brand has been targeted at the more generous sizing womenswear sector.) By the mid-1980s, the Group was forging a strategic alliance with leading stylists such as Moschino and Krizia. Eventually other brands were born, such as Caractère and Diana Gallesi, as well as Motivi in 1993.

Another milestone along the route to internationalisation was the Group's entry into the Bulgarian market, accomplished in 2001 through acquisition of a legendary production site at Sliven.

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