Minsky's Burlesque

Minsky's Burlesque refers to the brand of American burlesque presented by four sons of Louis and Ethel Minsky: Abraham 'Abe' Bennett Minsky (1880–1949), Michael William 'Billy' Minsky (1887–1932), Herbert Kay Minsky (1891-1959), and Morton Minsky (1902–1987). They started in 1912 and ended in 1937 in New York City. Although the shows were declared obscene and outlawed, they were rather tame by modern standards.

The eldest brother, Abe, launched the business in 1908 with a Lower East Side nickelodeon showing racy films. His own father shut him down and bought the National Winter Garden on Houston Street, which had a theater inconveniently located on the sixth floor. He gave the theater to Abe and his brothers Billy and Herbert. At first they tried showing respectable films but could not compete with the large theater chains. The Minskys tried to bolster their shows by bringing in vaudeville performers but could not afford good acts.

Then they considered burlesque. Burlesque acts were cheaper, and circuits (called "wheels") supplied a new show every week, complete with cast, costumes, and scenery. There was the Columbia Wheel, the American Wheel, and the Mutual Wheel. Burlesque during this period was "clean"; a fourth wheel, the Independent, actually went bankrupt in 1916 after refusing to clean up its act. The Minskys briefly considered signing with a wheel but decided to stage their own shows because it was cheaper and Billy longed to be the next Florenz Ziegfeld.

But Minsky's clientele of poor immigrants had not been taught to appreciate clean burlesque, and the Minskys were not about to teach them. Plus, their audience needed a compelling reason to trek up to a sixth-floor theater. Billy realized that success in burlesque depended on how the women were featured. Abe, who had been to Paris and the Folies Bergère and Moulin Rouge, suggested importing one of their trademarks: a runway to bring the women out into the audience. The theater was reconfigured, and the Minskys were the first to feature a runway in the United States. Billy had the sign out front changed to "Burlesque As You Like It – Not a Family Show," and the Minskys were on their way.

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