Minimate

Minimates are a block-styled miniature action figure originally created by Art Asylum in 2002 and now released by Diamond Select Toys. The basic Minimate figure design has a 2" tall body that resembles an extremely simplified human form with 14 points of articulation, higher than average for block figures. Released in both specialty stores as well as mass-market retailers, Minimates are made for both kid-friendly and adult-oriented properties, giving them a diverse fan base. The best-known and longest-running series of Minimates is based on Marvel Comics, with over 60 waves of figures in existence, but lines of Minimates have been released for numerous other comic books, TV series, movies and video games.

Designed and produced by New York City-based sculpting and design house Art Asylum, the Minimates began in 2002 with multiple lines of 3" Minimates based on several different licenses. These included Dark Angel, Star Trek, Kung Faux, Crouching Tiger, Hidden Dragon, and the films of Bruce Lee, along with a Rock line featuring KISS, Rob Zombie, Ozzy Osbourne and Alice Cooper. The 3" Minimate Line also included several blank or promotional Minimates—these usually bore the logo of a specific company and were used as giveaways.

Minimates came of age in 2003 when, following a partnership with Diamond Select Toys, a range of 2" Minimates based upon the Marvel Comics Universe was launched. The 2" Minimate body type began to be used for the promotional Minimates in place of the 3" body type, and it was announced that the 3" range would be discontinued. However, a Lord of the Rings line produced by Art Asylum and Play Along Toys in 2004 added a third body type, which stood 2.5" tall, to further illustrate the size differences of the various races of Middle-Earth.

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